Google Business Profile Optimization: The Contractor's Blueprint

Your Google Business Profile is the single most important local SEO asset you have. Here's how to optimize it for maximum visibility and conversions.

Profile Completeness Checklist

Google favors complete profiles. Aim for 100%:

• ✅ Business name, address, phone (NAP)
• ✅ Primary and secondary categories
• ✅ Business hours (including holidays)
• ✅ Website URL
• ✅ Business description (750 characters max)
• ✅ Service areas
• ✅ Products/Services list
• ✅ Photos (minimum 10, ideally 20+)
• ✅ Logo
• ✅ Attributes (women-led, veteran-owned, etc.)

Choosing the Right Categories

Categories significantly impact your rankings. Choose wisely:

• Primary category: Your main service (e.g., "Plumber")
• Secondary categories: Specializations (e.g., "Emergency Plumbing Service," "Water Heater Installation")
• Be specific: "HVAC Contractor" beats "Contractor"
• Verify competitors: See what categories top-ranking businesses use

Photo Optimization Strategy

Businesses with photos get 42% more direction requests and 35% more website clicks.

Google Posts: Your Secret Weapon

Post weekly to stay active and engage customers:

• Offers: "20% Off Water Heater Installation This Week"
• Updates: "Now Serving [New Area]"
• Events: "Free Home Safety Inspections in March"
• Tips: "5 Signs You Need AC Repair"

Q&A Section Optimization

Don't let competitors answer questions on YOUR profile. Be proactive:

• Add 10-15 common FAQs yourself
• "Do you offer emergency services?" "Yes, 24/7 emergency plumbing available"
• "Are you licensed and insured?" "Yes, fully licensed (#12345) and insured"
• "What areas do you serve?" "We serve all of [City] and surrounding areas"
• Monitor and respond to customer questions within 24 hours

Review Management

Reviews are a top 3 ranking factor. Here's how to manage them:

• Respond to ALL reviews within 24 hours (positive AND negative)
• Thank customers by name in positive review responses
• Address concerns professionally in negative review responses
• Use keywords naturally in responses ("glad we could help with your AC repair")
• Never argue or get defensive—stay professional

Advanced Optimization Tips

• Enable messaging to capture mobile leads instantly
• Add booking links for easy appointment scheduling
• Use insights to track which keywords drive calls
• Update hours immediately for holidays or emergencies
• Add new photos monthly to signal activity